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Muddy says: Looking for a gift that’s a little bit different? This gorgeous Chippenham gaff is as chic as it is original, with new ranges popping up in store all the time

We love this idea – a shop dedicated to stocking chic, cute and affordable gifts, with ranges that change all the time so it’s not like, y’know…yawn.

Paprika Gifts is the baby of the lovely Anne who hand selects each gift with a friend or family member in mind. Building on her passion and knowledge of fabrics, patterns and fashion, she started her business by opening a shop in Bath making handmade curtains and soft furnishings and it has now grown into two gorgeous stores and a strong online presence. Their aim is to provide their customers with a massive choice of super cools items that they wouldn’t find together anywhere else, and are always on the lookout for new and exciting products to add to the mix. Honestly, it’s worth popping in just to benefit from Anne’s service – it’s like having a personal shopper right on hand. For free.

A big Muddy tick goes to their ever-changing lines of products. Out with the old, in with the new, all of the time. There’s something for everyone at Paprika – from gorgeous Caroline Gardner ‘for her’ to seriously cool boxers ‘for him’ to the obligatory Jellycat bunnies for the tiny ones. Funkier ranges include St. Eval sea salt candles, delicate bracelets from Joma Jewellery, porcelain hearts from East of India and a fun Harry Potter selection of mugs, badges and wands for your little Muggles. We like their style.

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The Urban Guide to the Countryside - Wiltshire