You don’t know Bradford on Avon until you’ve treated yourself to some pamper-time at the town’s dedicated Day Spa, Vitality, a family-owned business, headed up by the charming Georgie Farnham. You’ll find this intimate wellness sanctuary in a sweet little honey-coloured stone building half-way up Market Street, and although it’s not a traditional hotel-type spa, with pool, jacuzzi and steam rooms, you’ll still leave feeling totally refreshed. This unique business is very much a haven dedicated to natural face and body treatments with your total relaxation in mind, from the iced herbal tea and footspa on arrival to the after-care consultation as you snuggle in a comfy chair at the end and your therapist gives you a bespoke aftercare prescription.

Managing Therapist Georgie, along with her friendly but professional team, will make you feel right at home. Massages are their speciality, and there is an extensive menu to choose from, including pregnancy massage, hot stone therapy and body scrubs. Particular favourites include the 3 Point Massage working on the back, head and feet; Head to Toe Treatment – a full body aromatherapy massage; and the Personally Designed Facial. What they may lack in swanky hot tubs they sure make up for in expertise, personal attention and charm.

Treatment ‘specials’ are constantly changing with the seasons and Georgie and team also regularly collaboration with other local businesses in the town and further afield. They’re proud to stock an organic range of products called Botanicals while other house skincare is sourced from the award-winning Natural Spa Factory in nearby Bath, a satisfyingly local company who produce their ethical products in small batches for freshness. Their pregnancy-safe Bumps A Daisy is a favourite.

You get the sense these therapists really enjoy their work, and that makes such a different to our own relaxation. Once you’ve been you’ll want to go back, time and time again to work your way down that menu.