Working from home is all well and good, but sometimes you need to break free of your own four walls and find a tribe of other likeminded freelancers, startup founders and digital nomads. Enter the coworking space. We pumped founder of the stylish Unicorn House in Cirencester Catherine Scudamore for all the reasons why it makes sense.
It separates work from home
There’s nothing like bowling out of the house and getting down to business in a different environment to make you feel good about yourself and boost your productivity. One, you’ll have got dressed, two, you can’t get distracted by piles of washing and ironing, and three, when you do get home, you can kick off your shoes, pat yourself on the back for doing a full day’s work and park yourself on the sofa with a glass of wine without feeling guilty.
It’s super flexible
Most coworking spaces offer a sliding level of commitment, from monthly membership to pay as you go. At Unicorn House, residents can get their own desk, chair, lamp and filing cabinet (all v. stylish), two free hours of meeting rooms and 24/7 access – which is pretty much like having your own office without any of the hassle of binding letting agreements, utility bills and infrastructure headaches. And if you only want to work two days a week, you can opt to be a hot desker and just pay for those days while still enjoying all the gorgeous facilities.
It ups your effectiveness
And if you are worrying about the cost of a coworking space, check this out – research has shown that people who work in coworking environments are more effective than those who stop at home. This is because you’re gonna put on you’re A game if you’re around other people and actually do some work, rather than surf the internet for holidays / catch up on your latest Netflix addiction / take a nap. So you’ll be quids in before you know it. Boom.
It makes you feel part of a community
There’s a distinct energy that comes from working alongside other people even if you’re not engaged in the same endeavour. Just having others around you creates a bond which gets the happy hormones pumping. WeWork, the American coworking behemoth, says it seeks to “create a place you join as an individual, ‘me’, but where you become part of a greater ‘we’.” And because everyone in the space will have picked a unique and independent lifestyle just like you, you’re probably going to bump into some future friends.
It’s great for networking
Meeting likeminded people isn’t just great for your sense of community, it’s also likely to be very healthy for your business, as you get chatting to other members who could turn out to be clients, collaborators, even future partners. And when it comes to impressing the network you already have, holding meetings in a coworking space will make you look über professional. Unicorn House’s meeting rooms are all deal-clinchingly stylish – and infinitely better for entertaining business contacts than your front room or local café.
It strengthens your work identity
Sounds a bit airy-fairy, but this is actually really important because if your business is you, then you need to know who you are, and if you’re working alongside other people all doing different things, you’ll be given lots of opportunities to describe what you do, which as you get into the flow of your patter is going to help define you – think of it as finessing your elevator pitch.
Are you a woman with a plan?
Want to dip your toe into the coworking scene? Starting from Monday 23 April, Unicorn House is launching the W Club for women starting up a new business or venture who are looking for support and motivation, and want to hang out with likeminded women in the inspiring surroundings of Unicorn House. The club runs on Mondays with two groups meeting either the 2nd or 4th Monday of the month. The W Club has exclusive use of the Club Room and access to the communal coworking space. W Club members will be supported by complimentary talks, workshops and training covering themes such as how to pick the right social media platforms for your business. Only £10 per session (9am-5pm), contact Catherine at firstname.lastname@example.org. Tel: 01285 402041. unicornhouse.co.uk