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Cru Wine Emporium

Let this unique indie wine merchant in Bradford-on-avon take you on a wine-discovery of the world.

Stuck in a wine-rut? Cru will help you out of that; just tell them what you like and they’ll suggest something unusual and delicious that’ll likely become your new favourite. Discovery and experimentation is their thing, rather that one particular country or type, with a vast selection of lesser-known bottles.

Approachable owner Leanne certainly knows her stuff, so make the most of it and let her guide you. With a background in nutritional bio-chemistry she’s an expert taster – indeed she’s tasted every single product in the shop (what a job!).

Interestingly, when choosing wine she likes to look at the label first – this is, after all, how we all buy. Other considerations are the type of producer and ethos, favouring small, family-run vineyards that won’t appear in the supermarket. The other factor is of course taste, and she has a special talent for remembering what’s she’s tasted.

Her top wine hack for now? Portugal. The grapes are likely to be unfamiliar indigenous types, and many are blends, so don’t get hung-up on recognising them, just give them a try. While not super-cheap, you’ll definitely get more for your money than with other European wines of the equivalent price.

Warning: her infectious enthusiasm, great knowledge and obvious passion for wine are an intoxicating mix that may lead to you buying more than you came for. But no matter, it’ll all be top stuff you won’t regret. Although wine’s the thing here, with a choice of over 200 from around £6.99, there’s also a good selection of craft beers and spirits.

There’s a nicely done-out upstairs room where private wine tastings can be booked – generally for groups of around six people at a time, with grazing boards from the local cheese shop if you fancy. We reckon it would be great spot for a hen party or reunion of old mates. Cru are about to launch a series of events for the run up to Christmas, including champagne and whisky, as well as Christmas wine-tasting. Check their socials or sign up to their newsletter if you don’t want to miss out.

This month in Wiltshire

4 Silver Street, Bradford on avon, BA15 1JX
01225 862289

Opening hours
Monday: 11am-5pm
Tuesday: 11am-5pm
Wednesday: 11am-5pm
Thursday: 10am-7pm
Friday: 10am-7pm
Saturday: 10am-6pm
Sunday: 11am-4pm

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