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Gotta Have It: Dot and Doug Childrenswear

This luxe Wiltshire childrenswear could make new baby gift shopping a treat, and is eco-friendly too. Emma Oakley makes items to order from Liberty print fabric. I'm wondering whether I could get into them?

Now this is the actual definition of adorable. Emma Oakley’s made to order Liberty print bloomers, gingham dungarees and ruffled rompers at Dot and Doug Childrenswear, North Wiltshire-based luxury childrenswear brand are the stuff of dreams, if you dream of kids in comfy clothes that are also sustainable and oh so beautiful.

All designed and sewn in founder Emma’s studio, made with the utmost attention to detail with ethical impact taken into consideration in everything from the buttons to the labels. All purchases arrive in a natural cotton drawstring bag (perfect for PE kits, if you ask us) and she hopes her designs will help to combat the rise in fast fashion, with people making more conscious choices when dressing their little ones. 

Emma’s four young sons are the inspiration behind her gender-fluid creations and often model the flouncy floral prints and bold frilled blouses proving even the most rambunctious of boys can rock a ruffled top. I’m going to find a child to buy for as soon as.

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